What This Site Puts On Your Device.
Cookies are small files a site stores in your browser. Ours do four things: keep the site working, tell us which pages get used, measure whether our ads reach anyone, and remember your preferences.
Essential
These make the site function. They cannot be turned off from here, because turning them off breaks the site.
- Session and cart cookies that remember what you have added while you browse.
- Security cookies that protect forms from abuse.
- Load balancing, so pages arrive from a working server.
Analytics
These tell us which pages people actually read and where they give up. We use them to decide what to fix.
- Google Analytics, loaded through Google Tag Manager, recording pages viewed, time on page, approximate location from IP, device and browser.
- Data is aggregated. We do not use analytics to identify individual visitors.
- These can be declined without affecting how the site works.
Marketing
These tell us whether an ad reached someone who then came to the site.
- Meta pixel, covering Facebook and Instagram advertising.
- They record that a visit followed an ad, and can be used to show you our ads elsewhere.
- Declining them means our ads are less relevant, and nothing else changes.
Preferences
These remember choices you made, such as a dismissed banner or a chosen sport filter on the products page, so you do not have to make them again.
Third Parties
Cookies set by Google and Meta are governed by their own privacy policies, not ours. If you have connected your ecommerce platform to us, that platform sets its own cookies on its own pages.
Changes
If we add or remove a service that sets cookies, this page gets updated and the date at the top changes with it.